Are You Caught Up in the Day to Day? (Part 2)

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Allie Alberigo column
I ask people who run schools how much time they dedicate toward marketing every week. The normal reaction, which is usually an overestimation, is five hours. I will normally say to double that. If you double that for 50 weeks a year, you will have marketed your school 250 more hours per year. See, the here and now is all about action. Sitting around thinking about what to do does nothing to your bottom line. Quite often, if we don’t prepare ahead of time for the here and now, it never manifests. Is living in the moment about being washed in and out with the tides, hoping eventually you’ll get

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