Internet marketing company Mention teamed up with Hubspot this year to identify key trends and shifts in Instagram user engagement, based on 100 million Instagram posts. Some helpful findings revealed that carousel posts have overtaken single image and video update posts as the most engaging, and the caption length with the most engagement is between 1,000 and 2,000 characters. If you feel like your martial arts school’s Instagram account is seeing lower engagement than in the past, you’re not alone: the average engagement rate of any kind of post decreased by 0.84% in 2021, down to 1.42%. But there’s good news too: smaller Instagram accounts are growing and finding new
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