Branding: From the Ring to the Screen, and All Things in Between, Part 1

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Willie
As a six-year-old kid, I knew nothing about branding. I just had a burning desire for more in life, and a passion for kids like me to escape the pain I was feeling. As I earned the nickname “Bam Bam” because of my high energy, I still never thought much of it. People even called me names to make fun of my desire for martial arts, like “Willie Wushu” and “The Black Bruce Lee.” But they were all my fans and future customers—they just didn’t know it. During these times, a dream like mine was unrealistic because the American people had not yet discovered the benefits of martial arts on

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