Don’t Confuse Activity with Accomplishment, Part 2

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Stephen Oliver column
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Don’t be “Busy being Busy.” Productivity = Enrolling, Renewing, Retaining This is simple but important: looking at a computer screen during “prime time” is wasting time. I’ve always had a policy of NO ONE sits at a computer and does anything when there are students in the school. Now, there are small exceptions. Opt-ins from your website should receive a call quickly, and you’ve got to know about them.   Maybe you need to look at a list of leads to make outbound phone calls or to confirm appointments. But, other than that, returning business calls, working on data entry, dealing with ANY administrative issue during “prime time” is wasting

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Previous articleBranding: From the Ring to the Screen, and All Things in Between, Part 1
Next articleA Garden is Just an “Until Then,”
Part 1
Grandmaster Stephen Oliver
Stephen Oliver has built the longest-running and one of the most successful martial arts business coaching programs in the industry, Martial Arts Wealth Mastery (MartialArtsWealth.com). For more than four decades, he has coached martial arts school owners on growth, profitability, marketing, enrollment, retention, and professional school management—including some of the highest-grossing and most profitable martial arts schools in the industry. Martial Arts World Magazine has described Oliver as “the most influential voice in our industry.” A 10th Degree Black Belt, Oliver was inducted into the Tae Kwon Do Hall of Fame in 2026 with its Lifetime Achievement Award. He is also the founder of Mile High Karate, CEO and Chairman of NAPMA, and Publisher of Martial Arts Professional magazine.