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Branding: From the Ring to the Screen, and All Things in Between, Part 2

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As I began to do all of this, I developed a team of committed students. They understood the message and began to deliver it to others. This was never as evident as when I had the opportunity to go study in China for 30 days. My students banded together and kept my business running in my absence; this really showed me the power of teamwork and loyal customers. It’s often said that the martial arts is a way of life. You have to live it 24/7. That’s also what true branding is all about. By living your brand, it establishes trust, loyalty, and strong, extended family bonding. Today I learn

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Professor Willie "The Bam" Johnson
Professor Willie "The Bam" Johnson
is a 7th degree black belt and 7-time sport karate and kung-fu world champion. He has appeared in 4 movies, 16 stage plays, 11 television shows and two videos. He is also the national spokesperson for the Stronger than Drugs Foundation and the Champions Against Drugs.

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