Well, this is a long overdue conversation for many school owners. With such mixed emotions and theories of what branding actually is flying around the internet and spoken about by coaches, consultants, and experts, I want to give you my take on it. Heck, most of the time businesses don’t even know what it branding is, and if there’s one thing that’s elusive to the martial art industry, this would be one of the largest. Let’s start first by saying there are those out there that will tell you not to worry about branding your martial art school, or that your brand is what you teach, but I beg to
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