The following is an excerpt from Dave Kovar’s Martial Arts Instructor Toolbox: Here’s the perfect formula to get your martial arts students off to a great start: Find out what they’re hoping for and what their concerns are in your introduction. Develop a plan to give them more than what they’re hoping for. Be sure to address their concerns quickly and thoroughly. Orchestrate their first class so that they LOVE the experience and can’t wait to come back. By the end of their second week, they should feel completely comfortable with the martial arts instructor and the other students in the class. Make sure that they feel that their efforts
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