The keystone of good student retention has always been, and will always be, running great martial arts classes. Without a rock solid class experience, all further student retention efforts fall apart. Imagine a restaurant with great service, where the staff always seem glad to see you, are very helpful and attentive, and call you by name; with great ambiance and decor; that’s always clean and tidy; and it’s conveniently located close to home… But the food is bad. Every time. It’s going to be tough getting customers to return to that restaurant. If the core experience is poor, then it doesn’t matter what kind of other features exist. Or imagine
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