Retail, Retention, and Renewal Demonstrations in your school No marketing campaign ever works without the staff’s and students’ complete understanding of the product or program. To effectively have your students and potential students participate in the ultimate game of physical chess, they must see, feel, and touch the system and products before they can correctly grasp the dragon by the tail. Pursue a strong demonstration presence during the first three months of your marketing campaign, and your students will naturally want to play more. Two, four, or six combatants and more can easily participate in demonstrations. When in doubt, go to your padded weapon information center and ask questions. Take
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