Using Road Signs and Brochures to Promote Your School

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Sean Lee column
With summer break coming and the new school year ending, it’s about to be a lively time of the year. That means it’s also time to get busy and make the money your school deserves. As a way to get the word out about the various programs and camps your school offers, and to make sure you get every use out of your marketing tools, it’s time to bring out the road signs and brochures to promote your programs and summer camps. What information is best to have on road signs? One of the easiest things about marketing with road signs is that ‘simpler’ the design, the better. People will

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