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You’re Not In The Business You Think You Are

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There is a clear, yet somewhat uncomfortable reality school operators must face on the path to success in their school(s). When you ask a school owner or professional instructor what business they are in, you’re likely to hear a few common answers. “I’m in the martial arts business”, “I teach martial arts lessons”, “I teach kids and families how to defend themselves”, perhaps even, “I’m in the character development business”, and more. While, of course, all these may be true, the underlying reality is quite different. Of course, you MUST teach great lessons. Of course, you must have great programs. Of course, you must help each student develop themselves physically,

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Master Toby Milroy
Master Toby Milroy
Known as “The Master Systemizer,” Master Toby Milroy has positively influenced more martial arts schools then anyone in our industry. He has built a successful multi-school organization, lead the national trade association for the martial arts industry, and coached some of the most successful martial arts school operators in the world.

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