Back-to-School is an important time to bring more students into your martial arts school and reactivate students who quit over the summer. Families will be planning their schedules for the school year, including after-school activities, so it’s important to raise awareness during this decision-making time of year. Although there are still a few more weeks of summer, there are a few things you can do right now to begin planning your strategy for the Back-to-School season. Here are a few to-do list items to keep in mind: Develop a back-to-school offer for your marketing campaign. Use this offer in all of your marketing efforts to be consistent and make sure your
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