Facebook Messenger Now Allows Ads

As we reported last month, Facebook announced an overhaul of their Messenger service: Part of that overhaul includes allowing users to create Messenger ads, which let school owners advertise directly to the 1.3 billion people on Facebook messenger. As part of their emphasis on the video ad format, Facebook will also implement video ads in Messenger, albeit with different technical requirements than those posted on your Page. Facebook also provides an “automatic placements” feature, which delivers ad impressions at the lowest cost while still delivering results. Try taking some of the demo and lesson videos you created, editing them down to the shortest time with the highest impact, and promoting

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