Amid Facebook’s roll out of new advertising features, they revealed that they’ll be putting more emphasis on video content. This is probably because by 2021, it is expected that over 80% of all internet traffic will be video content (https://www.businessinsider.com/heres-how-much-ip-trafficwill-be-video-by-2021-2017-6). But you can’t just post a quick spiel on your Page and expect that to work; in fact, Facebook’s new video ad optimization requires videos be at least three minutes long and uploaded by the Page rather than linked from an outside site. Use this new feature to your advantage by posting eye-catching videos of exciting demos and thought-provoking lessons, featuring you, your staff, and especially your students so that
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