SEO is not just about bringing visitors to your website, it’s about attracting your target audience; the people who are most interested in what you’re offering, and who will make the best customers. However, you can’t possibly do that if your website doesn’t rank for the right keywords those people are using on their queries. If you want potential martial arts students to find your school, you need to figure out what phrases your potential customers will use in their searches. That’s where keyword research comes in, which is the process of identifying the terms and topics that are relevant to your business. Then, you can make keywords out of
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