MAWN: How should school owners be thinking about generating referrals, whether we’re in a boom or bust cycle? LA: We still encouraged students to invite friends, siblings, and parents to class, whether it’s ‘in person’ or in their own living rooms. We also encourage every student to make a bigger commitment to their program. Some are committing to a two year, three year, five year, or a six year program. It is actually very simple. We offered anybody a 96 month mastership program and included everything like a new uniform and all tests with a heck of a bargain on it so they can prepay for the whole program. Along
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