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MAWN: Of course today a lot is accomplished through Facebook and other social media, but we should still make use of mass media, right? From your experience, what do you think that might be like today maybe versus in the past? KE: The bottom line is you have to have something viable that’s going to be worth their time to come out and cover. Most people who don’t understand media are going to think, the fact that they have a tournament or their Grandmaster is coming is newsworthy, but it’s only newsworthy to you and your school. You have to think mass. What is the audience is going to want