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If you’re a school owner trying to get your school’s name out there, link building is an essential strategy in improving SEO rankings. If you don’t already know, link building is “the process of acquiring links from other websites to your own. These links can provide a variety of advantages beyond simply directing traffic from another website. For instance, a link on another website could improve your SEO, or where you pop up on a search engine. While it does get even more complicated…the difficulty can be a major advantage: if you can master it, you’ll be way ahead of the competition.” In essence, strategic link building will improve your