How to Write Meta Descriptions Click-through rate on the SERPs is definitely a highly important potential ranking factor for any small business like your Martial Arts School website. The best way to make your meta descriptions for your school website pages SEO-friendly is to write them with the intention of getting more clicks. Consider your search results like a traditional ad on the pages of a newspaper or magazine. In classic print advertising headlines and taglines are used to entice a person to call a phone number or travel to the location to buy a product or service. In regard to your school’s website search results, your page title is
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