MAWN: Here’s an illustration: there is a salon that this woman likes to go to and it’s beautiful, and they do not ever have a chair sitting empty in that place because once that hour is gone it’s gone. So, they are text messaging, and emailing, and calling, voice broadcasting, everything! If they can do it and the customer is only worth $400 and our customers are worth $3–5,000 thousand or more, why the heck aren’t we treating them that well? BC: I went in to have a procedure at the Mayo Clinic that was a life-and-death procedure if I didn’t show up. They confirmed me two weeks before and
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