Work the Lobby to Supercharge Promotions

One of the single most powerful differences between successful schools and unsuccessful schools is their personal promotional ability. Most promotions and sales are made one-on-one, not in groups. You can have the greatest professionally designed ads, fliers, and posters (like those that come in this pack), but if you cannot sell individuals, many of the calls and much of the interest generated by these brilliant materials are wasted. We usually give you a poster for every major promotion and suggest you tell students about the promotion at the end of each class (during what some people call a “mat chat”). These are important steps to educate the students about the special event and

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