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1) Too Much To Do So You Don’t Get Started The checklist of items to do for your school is never-ending: social media, analytics, ranking campaigns, backlinks, authority building, content and so on. Marketers often look at everything that should be done and become paralyzed by the long lists because they don’t know where to start. Everything seems important. Don’t expect to conquer every item completely before you move on to the next. Online tools are interdependent and tend to grow as a unit. Social media will grow as you write more content and share it. Your SEO campaigns will do better as you gain authority from referral links. It’s