Filling the Emotional Bank Account: The Keys to Ironclad Student Retention, Part 2

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Last time, we talked about building our relationship with our clients and creating more value in our program than we “sold” in the initial enrollment. This time, we will discuss some powerful, proven strategies for making deposits in a student’s (or parent’s) emotional bank account. As a quick recap, the essential keys to “locking the back door” for long-term student retention are: Over-delivering on the expectations of customers at every turn Clearly communicating the benefits of ongoing training your school—not only to the student, but to the entire family unit Creating a positive community within your school Exciting, valuable, productive classes that the client perceives to be valuable #1.) Over-delivering

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