If you want your school to grow, you need to go after the customer with follow-up calls, emails, text messages, and direct mail marketing. If you’ve sent out a direct mail or text message promotion and received calls regarding the promotion, allow your martial arts school management software, such as Atlas, to run its automatic emailing function to email the prospects, then call those prospective students back. Your customers will appreciate your friendly, cheerful attitude and remember receiving the email prior to speaking with you. A direct call is an excellent way to sell your school with the prospective student while developing immediate rapport. The key is to convey an
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