Anyone familiar with SEO can tell you, significant and sudden fluctuations in Google Search Engine Rank Page (SERP) positions can be caused by unforeseen Google algorithm updates. The SERP for a Martial Arts School website is extremely significant when it comes to prospects finding your school and all it has to offer within the community. There are also less frequent general algorithm updates (known as “broad core” updates, which may happen just a few times in a year). Google also tweaks and makes smaller changes to specific pieces of its search ranking algorithm on an ongoing basis. These tweaks can be volatile to your promotions by bringing less traffic to
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