Have you ever wondered whether it’s worth writing that Facebook post during your morning coffee or tea? It turns out that you can probably wait until lunchtime. Social media firm Sprout Social has found that for Facebook, Wednesday is the best day of the week for post engagement, particularly between the hours of 11 a.m. and 1 p.m. (Eastern time). Facebook sees the least amount of engagement before 7 a.m. and after 5 p.m., with Sunday being the least popular day of the week to engage. Wednesday is also the most popular day of the week on Instagram, although you can confidently post any weekday between 9 a.m. and 11
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