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What is It? The most powerful form of advertising there is: Word of mouth. You might think you have it, because your students enjoy your classes and say great things about you, but here’s a simple test: Do you get at least ten new students from referrals each month? If not, perhaps you need a better system. How to Get More The BEST system for word-of-mouth advertising is the Smart Card. It can turn each new enrollment into two, and each two into four. Member schools get 20, even 30 new students a month just from Smart Cards. They work because the Smart Card systematizes word-of-mouth advertising, creating a culture