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Forget the ‘Magic Formula’

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Master Jason Zakrajsek describes how he successfully integrates kids and adult classes in his OH-based Kuk Sul Do academy. MAWN: What markets do you teach to and why? JZ: Teaching kids brings in about 80 percent of our revenue. I teach kids because I think you have the greatest potential for longevity. When we get kids in at kindergarten age, if not younger, they have a potential to stay at the academy for quite some time. Most parents in our area have disposable income and kids love activities, so it’s a great market to hit. I do have an adult program that is driving some decent numbers in that program, but

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