Ask yourself and your staff the following question: “What makes a good first impression?” Chances are you can expect answers like “the school cleanliness,” “the odor,” “the friendliness of the staff,” “the way the staff focuses,” etc. Now have everyone walk through the martial arts school, starting from outside and moving to the inside. Have everyone point out specific ways to improve a potential martial arts student’s first impression. Now ask them to recall their own impression of the school when they first entered it. What were they impressed with? What were they concerned about? What finally “sold” them on your school? This exercise is great for reminding yourself and
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