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5 Important Customers’ First Impressions

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Ask yourself and your staff the following question: “What makes a good first impression?” Chances are you can expect answers like “the school cleanliness,” “the odor,”  “the friendliness of the staff,” “the way the staff focuses,” etc.  Now have everyone walk through the martial arts school, starting from outside and moving to the inside.  Have everyone point out specific ways to improve a potential martial arts student’s first impression. Now ask them to recall their own impression of the school when they first entered it.  What were they impressed with?  What were they concerned about? What finally “sold” them on your  school? This exercise is great for reminding yourself and

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Hanshi Dave Kovar
Hanshi Dave Kovar
is an 8th degree black belt and recognized as the “Trainer of Trainers”. Master Dave Kovar is an internationally acclaimed instructor with black belt degrees in ten different martial arts styles. His systems have been implemented in hundreds of schools around the US.

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