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Facebook Publishes Guide for Maximizing Video Content Reach

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In a livestream posted on the Facebook Media Page on February 16, product manager Mahncy Mehotra provides insight into how Facebook’s video algorithm operates, as well as some tips to help users’ videos reach a broader audience. Many of Mehotra’s tips are common sense, but she does share some tricks that may be unfamiliar to some school operators who rely on video content for improving reach. Some of the advice Mehotra gives includes an overview of how Facebook’s algorithm measures engagement and quality: “At the end of the day,” she says, “we really care about…ma[king] sure our users are having a fun, valuable time when they’re on Facebook and watching

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