The first strategy to selling in your school is to change the thought pattern that retail is a hindrance or an annoyance. People see it as something that bothers them. I ask many people, “What do you retail?” Well, people don’t have an idea; they haven’t studied the industry. Let me give you a perfect example. I used to train the brother and family of Criss Angel, the magician. He was world famous, one of the best illusionists ever. I was fortunate that his brother J.D. was my student. He was a great guy and he said, “Shihan, everything you do on the floor is amazing, but this lobby area
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