The “12 Rules of The Sword” – Ancient Samurai Text Gives Advice
Tired of all the martial arts texts written by today’s non-traditionalists? Now, you can get the word straight from the masters themselves. Erich Shahan is…
7 Keys to Authenticity In Branding Your School (Part 1)
Everyone is a brand but they just don’t realize it. All big brands start as a personal brand company like coca cola, Mcdonalds, and Starbucks…
The Best Block Is No Block At All!! (Part 2)
Remember, a block is the last defense and one that is not usually put into effect until all other avenues of protection have failed. The…
Why Publish a Book?
In 1986, as a support tool for my martial arts schools, I released my first training guidebook. I had no idea how powerful having work…
Martial Arts America — Rochester, NY: Nurturing Excellence for Over 40 Years
Since its inception in 1980, Martial Arts America – Rochester, NY, under the stewardship of Matt Dorsey, has been an embodiment of dedication, excellence, and…
Network Like Successful People!
You cannot see behind your back, unless you have a mirror. You need another’s point of view to see yourself much clearer. A network is…
15 Gym Myth That School Owners Should Know (Part 3)
Once again, remember, these are some of the ideas that your prospects and students have, so being aware can help you to educate them better…
12 SEO Tactics to Increase Martial Arts School Website Traffic (Part 5)
5. Use Short, Descriptive URLs Improving your URL structure can significantly impact your Martial Arts website on-page SEO with relatively little effort. A clean URL…
Compassion and the Martial Artist
I truly believe you can only give as much compassion as you can afford. When you are very strong, you can afford to show a…
Executive Protection: The New Profession For Martial Artists (Part 2)
In general, people in our society are not allowed to use force against one another. The American Heritage Dictionary defines force: 1) to compel through…
