Facebook is Making Campaign Budgeting Optimization the Default
As of September 2018, you are no longer are allowed to opt out of campaign budget optimization. So for those of you who run several…
Secrets to Teaching High-Energy Classes
How does a martial arts instructor know when the energy is high in her classroom? Simple, when she sees her pupils sweat! She can see…
One of These Things is Not Like the Others: A Child’s Lesson in Marketing
Sometimes the greatest lessons are the ones we learn early in life. This particular tip in dynamic marketing goes all the way back to childhood…
Get the 3 Keys to Running a Profitable Pro Shop
Surely you can use more revenue in your martial arts business! You can unlock the doors to a profitable pro shop that generates $1,000 –…
The Relentless Pursuit of Perfection in the Customer Experience
We are all familiar with the story: An orphaned child makes a long and arduous climb up a mountain to reach the Kung-fu temple. The…
Facebook Will Merge Its Messaging Platforms
According to a New York Times report citing confidential sources, Facebook has decided to connect Messenger, Instagram, and WhatsApp with a single, unified infrastructure. The…
Facebook and Instagram Stories are Gaining Traction
The social media world is increasingly going mobile. In the 4th quarter of 2018, Facebook earned $16.6 billion in ad revenues, and 93% of that…
Time is Money
As a business owner, you can replace money and business, but never time. You have 1,440 minutes to every day and 168 hours per week…
Look Left To Right and See All In Sight
When we speak about training, especially the training that is involved in executive protection, we tend to think it is more physical than mental. By…
YouTube is Now a Google Search Partner
That means that you can have your Google text ads served to YouTube users, but (for now, at least) only to mobile users. According to…
