Locking a Steel Cage Around Your Student Body: The Keys to Ironclad Student Retention, Part 1
It’s an unfortunate reality in our business that, despite our best intentions, students quit, whether for good reasons or not. It is an even more…
Why is Everybody Always Yelling?
When a mother first brings her child into a martial arts school, she will sometimes ask, “Why is everybody always yelling?” I like to answer…
Bruce Lee Heralded As Symbol for Protests in Hong Kong—While Jackie Chan Seen as Villain
It’s a tale of two martial arts icons: One is revered as a symbol, with his famous words printed on t-shirts and signs, while the…
Thousands of Martial Arts Schools Have This Priceless Resource – but Don’t Know How to Use It!
What is It? The most powerful form of advertising there is: Word of mouth. You might think you have it, because your students enjoy your…
Funding Your Exhibition and Tournament Teams
One of the secrets to long-term student retention is forming teams. Your regular classes have to be designed for all your students, of all ages…
Put Some Magic into Your Retail Strategies, Part 1
The first strategy to selling in your school is to change the thought pattern that retail is a hindrance or an annoyance. People see it…
The 8-Step Student Progress Check
Who doesn’t want their students to get the best martial arts training possible? The 8-Step Student Progress Check was developed at our schools to verify…
The Three Rs of Combative Weaponry, Part 1
Retail, Retention, and Renewal School owners have witnessed many changes in the martial arts and sports industries over the past 50 years. Schools have gone…
Mindset: The Power of You
“If you think you can or you think you can’t, you are always right!” –Henry Ford Being successful is a two-part process: Determination and belief!…
The 3 Keys to Running a Successful Pro Shop
You could probably use more revenue, right? (Couldn’t we all!) Running a pro shop that generates $1 thousand–$2 thousand in additional income every month is…
